ABOUT US
Who We Are
GI-SEWA is a non-profit, voluntary Association of Persons (AOP), established with the sole objective of protecting and advancing the interests of Geographical Indication (GI) artisans across India.
Our Vision
To create a secure, transparent, and globally respected Geographical Indication ecosystem where every artisan is protected, empowered, and fairly rewarded.
Our Mission
To safeguard GI authenticity and ensure the protection of legal rights associated with registered Geographical Indications.
To empower artisans through skill development, welfare programs, social security, and institutional support.
To connect GI products with ethical, transparent, and organized domestic and global markets.
To preserve India’s intangible cultural heritage by protecting traditional knowledge and regional craftsmanship.
Our Approach
GI-SEWA follows a multi-stakeholder, collaborative model that brings together diverse expertise and institutional participation to ensure long-term, sustainable impact across the GI ecosystem.
Primary custodians of GI knowledge, craftsmanship, and heritage.
Policy support, regulatory alignment, and institutional backing.
GI protection, enforcement mechanisms, and legal compliance.
Product design, quality enhancement, and market readiness.
Funding support, social impact programs, and sustainability.
Research, capacity building, and ecosystem development.
What We Do
Skill Development & Capacity Building
- Traditional skill preservation
- Design innovation without cultural dilution
- Quality improvement and standardization
- GI norms, documentation, and compliance
GI Protection & Legal Enforcement
- Market monitoring and surveillance
- Identification of counterfeit products
- Issuing legal notices and takedown requests
- Liaison with GI Registry and enforcement authorities
Artisan Welfare & Livelihood Security
- Access to government welfare schemes
- Health, insurance, and social security facilitation
- Financial literacy and inclusion programs
- Crisis support and advocacy
Promotion, Branding & Market Access
- GI-focused branding and storytelling
- Packaging and labeling support
- Exhibitions, fairs, and cultural events
- Digital presence and ethical e-commerce
Artisan Authentication & Traceability
- Verified GI artisan databases
- Product authentication frameworks
- End-to-end traceability systems
Institutional & Government Collaboration
- Central & State Government bodies
- MSME, GI Registry, export councils
- Academic, CSR & international institutions