gisewa.org

Preserving India’s GI Heritage
info@gisewa.org
National GI Protection Initiative

Preserving Heritage.
Protecting Authenticity.
Empowering GI Artisans of India.

GI-SEWA (Geographical Indication – Skills, Enforcement, Welfare & Advancement Association) is a national-level, non-profit organization committed to safeguarding India’s GI heritage while ensuring dignity, fair income, and sustainable livelihoods.

From grassroots artisans to global markets, GI-SEWA works as a bridge between tradition and opportunity.

POLICY CONTEXT

The Need for GI-SEWA

India holds more than 600 Geographical Indication (GI) tags, representing centuries of cultural knowledge, skilled craftsmanship, and region-specific identity. Despite this, GI artisans continue to operate within fragmented systems lacking structured protection, awareness, and institutional backing.

GI-SEWA was established to address these systemic gaps through a legally structured, welfare-oriented, and market-integrated ecosystem that safeguards GI authenticity while restoring economic dignity and long-term sustainability for artisan communities.

Counterfeiting & Misuse Rampant duplication and misuse of registered GI products.
Low Rights Awareness Limited understanding of GI protections and legal remedies.
Middlemen Dependency Price exploitation due to intermediary-driven market access.
Welfare Gaps Absence of insurance, welfare, and social security mechanisms.
Market Exclusion Minimal access to organized domestic and global markets.
CORE FRAMEWORK

Our Four Pillars

PILLAR 01
S

Skills

Strengthening artisan capabilities through structured training, design intervention, quality enhancement, and comprehensive GI compliance education.

PILLAR 02
E

Enforcement

Protecting GI integrity through legal monitoring, enforcement actions, compliance mechanisms, and systematic misuse prevention.

PILLAR 03
W

Welfare

Ensuring social security, financial inclusion, insurance coverage, and long-term livelihood stability for GI artisans and families.

PILLAR 04
A

Advancement

Promoting authentic GI products through branding, exhibitions, digital platforms, trade linkages, and global partnerships.

LONG-TERM OUTCOMES

Our Impact Vision

GI-SEWA envisions a future where India’s Geographical Indications are protected with absolute integrity, artisan communities are formally recognized and empowered, and Indian GI heritage achieves ethical, transparent, and globally respected market presence.

VISION 01

Zero Tolerance for Fakes

Complete elimination of counterfeit and misleading GI products through strict enforcement and compliance systems.

VISION 02

Protected GI Artisans

Formal recognition, legal protection, and institutional support for genuine GI artisans across India.

VISION 03

Ethical Supply Chains

Transparent, traceable, and ethical GI value chains that ensure fair pricing and accountability.

VISION 04

Global GI Presence

Strong international visibility and demand for authentic Indian GI products and heritage.