Real Impact on the Ground
Discover how GI-SEWA works directly with artisans to protect authenticity, strengthen livelihoods, and preserve India’s Geographical Indication heritage through real-world interventions.
Honouring the Hands
That Preserve Heritage.
GI artisans are living custodians of India’s cultural legacy. GI-SEWA works directly with artisan clusters to ensure recognition, protection, and sustainable livelihoods.
"Our focus is on empowering artisans while preserving the authenticity and integrity of their craft."
of Culture
Protecting Authentic Banarasi Handloom
"Rampant circulation of power-loom and imitation sarees falsely sold as Banarasi GI products, resulting in massive income loss and reputation damage for artisans."
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Documentation of genuine artisan clusters.
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Market monitoring & counterfeit identification.
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Advocacy for strict enforcement action.
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Awareness workshops on GI rights.
Reviving a Traditional Metal Craft Cluster
Why was it fading?
Declining artisan participation due to low income and lack of modern market access. Younger generations were moving away from the craft.
Sparking the Revival
- Skill upgradation workshops.
- Design & finishing improvements.
- Market linkage through exhibitions.
Sustainable Growth
Increased artisan income and renewed interest among younger artisans, leading to a sustainable production revival.
Welfare Enablement for GI Artisans
Vulnerability due to lack of access
Limited awareness and access to government welfare schemes meant artisans had no safety net during crises.
Bridging the Gap
- Scheme awareness programs
- Facilitation of registrations & documentation
- Financial literacy sessions
Livelihood Stability
- Improved social security coverage
- Increased institutional trust
- Enhanced livelihood stability
What These Case Studies Show
Four key pillars of our success story